Continuing the discussion of disruptive media from July 12’s “Upsidedownland: How many industries has the Internet disrupted?“, today we look at some digital media tools and tactics that are being pushed out by other emerging media trends in an interview with digital thought leader, Steven Brita, VP, eCommerce and Digital Strategy at Atlantic Coast Media Group (ACMG).
Today, the “tried and true” new media of just a few years ago are themselves getting replaced and having to adapt to even newer media.
Texting and social media displace email
A prime example I brought up in my interview with Steven Brita is email. Formerly the top go-to customer retention marketing method for most digital marketers and a must-have for ecommerce, personal email use is diminishing as mobile devices, Facebook and texting are rising.