Tag Archives: new media

Pushy, pushy: Emerging media that’s displacing existing digital media

Continuing the discussion of disruptive media from July 12’s “Upsidedownland: How many industries has the Internet disrupted?“, today we look at some digital media tools and tactics that are being pushed out by other emerging media trends in an interview with digital thought leader, Steven Brita, VP, eCommerce and Digital Strategy at Atlantic Coast Media Group (ACMG).

Today, the “tried and true” new media of just a few years ago are themselves getting replaced and having to adapt to even newer media.

Texting and social media displace email

Social Media and Texting are Killing Email. Image courtesy of http://www.neboweb.com/blog/smack-email-list/

A prime example I brought up in my interview with Steven Brita is email. Formerly the top go-to customer retention marketing method for most digital marketers and a must-have for ecommerce, personal email use is diminishing as mobile devices, Facebook and texting are rising.

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Upsidedownland: How many industries has the Internet disrupted?

Upside down girl in room

Finding yourself in Upside Down Land - Image courtesy of http://www.ingles200h.com/blog/?p=827

Travel agencies displaced by online travel sites, video rentals displaced by DVR and movies on demand, the US Postal Service displaced by email then texting, sales of CDs displaced by MP3s (and before it, LP sales displaced by CDs)… the list goes on and on.

As digital media has risen, industry after industry has seen their business model smashed to pieces, and has either retooled and risen from the ashes likeAll Posts a phoenix, or is dying or has already disappeared.

SOME QUESTIONS TO MY READERS: How many industries have the Internet and other emerging media disrupted and turned upside down? How many industries has the Internet yet to disrupt?

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WebPractices Poll 1: What emerging media bandwagon have you refused to jump on yet? (Choose all that apply)