Category Archives: Search Marketing & SEO

Keyword Stuffing: When good SEO copywriting turns bad

The following is a guest blog from one of the top ecommerce copywriters in the country, “Jim L.” from New York City. One of Jim’s and my pet peeves is SEO copy gone overboard. This is when companies forget direct marketing copywriting principles and try to game the system by giving too much of a good thing and “stuffing” their online copy with unnecessary keywords that only gets their search rankings penalized.

While SEO is important, so is legibility and creating and keeping interest in the customers once they arrive at the site. Unnatural language can drive your audience away!

Below are some real life examples that Jim provides of bad copy written for keyword density rather than the audience vs. some top-performing subject lines:

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Posting your online resume for maximum results- Online Job Hunting with SEO: Part III of III

In this final post in my three-part series of online job hunting, I will describe where and how to post your online resume to ensure it is found by the most employers and recruiters possible. What are the best job sites? How do you keep your resume at the top of the results?

Online job sites (Image courtesy of http://www.visualcv.com)

In the first post of this trilogy, I discussed how to use search optimization and job postings to research keywords to use in your online resume in Online Resume Keyword Research – Online Job Hunting with SEO: Part I of III.

Next, I described tips for using recruiter-friendly wording and layout in writing your resume to make your online resume a recruiter magnet in Writing a search optimized online resume- Online Job Hunting with SEO: Part II of III.

So, now you’ve written a killer resume and included all the important industry and job-related keywords to ensure it shows up on the majority of searches by recruiters and human resource personnel. Where and how do you post your online resume?

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Writing a search optimized online resume- Online Job Hunting with SEO: Part II of III

Now that you have your research about keywords to use from Online Job Hunting with SEO: Part I of III – Online Resume Keyword Research, you need to write your search-optimized resume. Once you write your resume, read on about Posting your online resume for maximum results- Online Job Hunting with SEO: Part III of III .

If you don't have a resume, you're relying on recruiters to find you just based on your Google profile- a dangerous proposition! (Image courtesy of http://farceur-enthus.blogspot.com/2008_10_01_archive.html)

If the keywords are the bait, your resume is the hook to reel in the recruiters. In a tough job market with lots of competition, it’s important to stand out with a resume to promises to deliver results for the potential employer.  An online resume differs from a printed one in that you can’t control the formatting, the length or which companies will receive it.

But you can control the search optimization.

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Online Resume Keyword Research – Online Job Hunting with SEO: Part I of III

The world of work has changed and job hunting has changed with it. Most professional jobs require proficiency with computers and use of the Internet, so why shouldn’t job hunting today require job hunters to have a clue about using the web to find their job?

Candidates: You must have a clue about SEO to get hired today! (Image courtesy of http://betterhiringtoday.com/seven-hiring-tips-for-startup-ceos/)

I regularly get calls every week from recruiters, even when I am not actively searching for a job, due in no small part to the detailed search optimization I have done over the years that keeps my resume and name top of mind (and top of “mouse”;-) to recruiters.

This three-part series  shares some of my tried and true techniques I have developed for writing and marketing yourself to employers and recruiters via keyword research, a search-optimized resume, and online resume postings. The other two posts include:

So let’s read on about researching those SEO terms…

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It’s all semantic: 5 trends for the future of search

Semantic search is the immediate future of search which transforms content into self-describing data that can be automatically read directly or indirectly by software applications, making the data smarter so our searches are more productive. This is the promise of Web 3.0…

Diagram of semantic web from Web 1.0 to Web 3.0

Evolution from Web 1.0 to Web 2.0 and the Semantic Web 3.0 (Image courtesy http://www.rockingteam.com/2009/05/what-is-semantic-web/)

How important is search today?

Search has become such an important part of the fabric of our daily lives that it is hard to remember that it is only 21 years old this year. Looking at its past, we can see where it’s going.

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